Sometimes designers are tempted to use an image in a website just to have one, just to fill the blank space. Strive for images that represent your story. Photographic stock is neither specific nor interpretive. For more abstract content, be interpretive. For specific content, use specific imagery. Use imagery to express a distinctive voice and show creative excellence. Think about pictures that would reflect your identity, don’t use photos that all other companies use. To have a relevant picture with a story, that will definitely drive emotions.Īdd your personal touch. You need photography in web design that has been taken for this specific purpose, by a professional and with a brief from both client and designer. No matter what cool images you have in your library, they will rarely be suitable for the task. Tactics like photo filters, layering, cropping, using stylised typography, adding elements and more can take the stock photo to a new level, where people would think that this is definitely related to your brand. Work with your UX designer to make photos more unique. You can use your brand’s color palette, etcĬustomize stock photography in web design. Personalize your image especially if you take it from the stock to have your brand identity. Content with relevant images gets 94% more views than content without relevant images Simplify the life of your customers, reinforce the message of your statement or brand with the use of relevant, personal and emotional pictures. ![]() Don’t make it complicated, don’t use philosophy photos, which won’t be understood by most of your users. Use predictive visuals to improve the user experience. Let’s look at some tips from our UX designers on how to use photography in web design.ġ9 TIPS ON HOW TO USE PHOTOGRAPHY IN WEB DESIGN Also, it adds charm to your website and makes it personal. It will make people stop and pay attention to you right from the beginning. If you want to make a strong impression or a bold statement, good option for doing it is to use a large full-screen background image. And as we all know, emotions are the key driver for the conversion rate. It gives a lot of opportunities to tell your story in an engaging and emotional way. ![]() Now designers can take the same picture, but using their creativity, they edit it that way, that you won’t even recognize that this is the same picture, that 5 designers have used. What is more, designers are just now getting comfortable with the big images, so it will be interesting to see how this movement expands over the next few years. And taking into account, that people love visuals, images aren’t going anywhere in the near future. Vision is the strongest human sense, it is an excellent and fastest way to grab user’s attention. It’s a powerful tool to help you communicate and differentiate your product. But in fact, photography in web design is an essential element to make your website have a soul, look professional, and most importantly, telling a story of your brand, your products, services. Many UX designers underestimate the importance of good photography in web design. MAKE TYPOGRAPHY LEGIBLE ON THE TOP OF IMAGERY 19 TIPS ON HOW TO USE PHOTOGRAPHY IN WEB DESIGN.
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